According to the artist, "The project was conceived in order to make people look to their own city and places that often are not noticed. The street is perhaps the easiest way find out more about a society. That’s why we decided to use it as an medium of reflection and the doll is the character who leads this trip and gives rise to our imagination. After some time with the Urban Doll sticker project in the street, we decided that we should go beyond the street to help it. And that’s how we founded the charitable side of the project."
Hatch Kingdom Sticker Museum
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