Featuring a stylized image of a vagina against a white background, this sticker comes from the Italian brand IYDLIYAF that stands for "If you don't like it you are faggot." The stickers are made by two Roman artists, Tommaso and Federico, a graphic designer and a tattoo artist. The mission of the sticker is to celebrate the female anatomy as the source of life. The shape of the vagina references the shape of the Madonna and child, an image prevalent in Rome. The stickers seek to celebrate female anatomy and to solicit a sense of pride; the popularity of the sticker has made them a symbol of Rome.
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